However, since most e-mail address verification programs take so long to process an average database many managers omit this important stage.Īs a result we get unrealistic expectations which in turn means direct profit loss. Now that we know this happens, it is a wise choice to check the mailing list for so called â€˜deadâ€?addresses every here and then. People tend to use several e-mail addresses at once as well as they tend to give up those addresses overwhelmed by spam. Besides acquiring and storing subscribers e-mail addresses database there is another important task â€?periodical email address verification. Successful e-business managers know that current customers database and mailing list maintenance task is one of the toughest yet the most rewarding. As we immerse into new digital era of limitless communication we use various tools for organizing our mass message delivery activities.

Mass communication made a quantum leap towards becoming a truly effective marketing mechanism thanks to electronic mail.

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